Since its foundation in 2001, JOIE has successfylly filled a void in the fashion market. Unlike the other brands, which are classification driven and offer single items such as denim or graphic tees, JOIE provides the modern, style savvy customer with a worldwide wardrobe. Best known for offering clothing line, especially their feminine tops, dresses, and cashmere sweaters, the concept of the company is always “Casual, Comfortable, and Luxurious”. Serge Azria, the CEO of rhe company, is continuously developing Joie’s success with adding series of bags and shoes in recent years.

The JOIE collection is understately chic. Constantly inspired by Southern California, its casual yet sophisticated way of life is translated directly into Joie’s designs. Travel is a key muse for the brand drawing inspiration from various colors and prints from around the world that embodies the JOIE asthetic.

Therefore, each piece that is designed encompasses a balance of these key elements…one can not without the other. Take this Joie Ibiza bag for example. This pebbled leather handbag features a tie closure at the fold details and subtle distressing throughout. Front and back pleating. Double handles. Lined interior features zip pocket. The soft distressed leather is incredibly luxurious. I also imagine that long strap would feel comfortable on your shoulder. However, the only fly in the ointment is that this bag is available in Charcoal Grey recently. Fortunately, the fall and the winter is upon to come, so it’s fine with that. The Ibiza Bag style can be called Bohemian in some sense. It is as free and democratic as the life on the wonderful Catalonian island Ibiza. It measures 14.5? x 14? x 6.5? and this miracle can be bought at $545.

I like the unique tie closure most that draws the outside corners of the bag around to the front. And everything is tied up with a cute little bow. I must say JOIE has given a feminine direction to create the mood of gothic fairy tale.

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